Przejdź do treści SEO & Website Design for Businesses Across the UK and US
I’m Sebastian Bergier, and I’ve been doing SEO and web development since 2009 — based in Poland, working fully remotely with businesses across the UK, Ireland, and the US. No office visits, no agency layers: you talk to the person actually doing the work, from the first audit to the monthly report. Free initial review, reply within 24–48 hours.
SEO and Website Design for UK, Irish, and US Businesses
If you’re here because you’re tired of agencies that send the same recycled PDF every month with an arrow pointing up and not much else behind it, you’re in the right place. I’ll be direct: after seventeen years in this trade, I’ve lost patience for padding things out. I build visibility from zero, I clean up the mess left by previous agencies, and I get sites ranking for the phrases that actually generate phone calls — not the ones that look good in a slide deck but nobody ever types into Google.
I work without subcontractors or account managers standing between us. Every stage — the first audit, the changes I implement, the monthly reporting — I do myself. In practice that means you’re talking to someone who knows your domain by heart, remembers which keyword went live three months ago and why, and isn’t reading from a script written by someone else.
Why work with an independent specialist instead of an agency
I built my first website in 2009, on static HTML with no CMS — WordPress was barely getting started at the time. Since then I’ve optimised domains across a dozen-plus industries: bike and car accessory e-commerce, construction, wholesale, mountain tourism, non-profits. Every one of those projects is documented with Google Search Console data, and visible in the search results right now — I don’t lean on client names I’m not allowed to mention under an NDA, I lean on numbers anyone can check.
In practice that comes down to three things I tell every new client on the first call. First — full accountability. There’s no „link building department” or „outsourced copywriter” to blame when something goes wrong, because neither exists here. If something’s off, you call me directly. Second — decisions come from data, not from a pre-packaged sales tier. Every project starts with a full crawl of the domain, a backlink profile review, and keyword mapping in Search Console, and only then does a prioritised plan get written. Third — zero black hat. Everything I do follows Google’s guidelines, which means results hold up through algorithm updates instead of evaporating overnight — and I’ve seen that happen to other people’s sites often enough to take it seriously.
Most clients who reach out have already been through two or three agencies and are tired of re-explaining what their business does from scratch. The honest answer is usually: yes, it’s fixable, though sometimes that means cleaning up what came before rather than starting fresh straight away.
Results I can actually show you
Talk is cheap in this industry, so I show the numbers straight from Google Search Console, no „estimated reach” figures invented for a sales deck. And I show them honestly: the portfolio I run is a dozen or so small and mid-size sites across different industries, not one cherry-picked win. Some are growing right now, some are holding steady, some need more work — that’s what a real, mature portfolio looks like.
E-commerce project: bagazniki-rowerowe.com.pl
A bike-accessories store competing against large retail chains and marketplaces — exactly the kind of market where a small player theoretically has no chance. The brief was building visibility for specific, high-intent long-tail product terms. Over 274 days, impressions in Google Search Console grew more than 57x, with clicks up several times over. Full write-up, with the GSC charts, is on the bagazniki-rowerowe.com.pl case study (Polish-language page — the data speaks for itself regardless of the language it’s written in).
Local project: erabruk.pl
A construction firm serving a specific region. Before the campaign, the site was essentially invisible outside branded searches from people who already knew the company. In 287 days, organic visibility grew more than 300x in impressions and 60x in clicks, on a pay-for-results basis. The foundation was local SEO fundamentals: Google Business Profile optimisation, consistent NAP data across directories, and geo-targeted landing pages. Full documentation on the erabruk.pl case study.
Every keyword that’s reached the top 3 for any client is public — no trade secret — collected on the keywords in the Top 3 page, where you can verify the data yourself directly against GSC exports, no NDA required.
SEO — what’s actually included
SEO isn’t a single task you hand off and forget about — it’s a layered process made up of dozens of interlocking pieces, and honestly, very few specialists (and even fewer agencies) run a campaign with a full grasp of that complexity. It usually collapses into a monthly content package plus a handful of low-quality directory links. Here’s exactly what’s in every campaign I run personally.
Technical audit first
Every campaign starts with a detailed technical audit, because nothing else matters until this is solid. I check whether Googlebot can actually crawl and index the full site, review HTTP status codes, verify canonical configuration, check redirects, and find orphan pages — pages with no internal links pointing to them, which Google effectively treats as invisible. These hidden technical issues are usually the real reason a site isn’t growing, even when the client is publishing regularly and paying an agency every month.
Keyword research and mapping
My keyword research goes well beyond a volume list pulled from one tool. I map intent — is this person researching, comparing options, or ready to buy and just looking for a phone number? Every keyword gets mapped to exactly one page, so no two pages on the same domain compete for the same query. Keyword cannibalisation — several pages fighting over one phrase — is one of the most underrated causes of weak SEO performance I’ve seen in this line of work.
Content and on-page optimisation
Content is SEO’s fuel, but it does nothing without the right structure underneath it. I optimise heading hierarchy, semantic density, and how completely a page answers the actual search intent behind it. New content follows a topic-cluster model — one pillar page per topic, with a network of supporting articles linked internally. Internal linking is always contextual, with anchor text that reads naturally in the sentence, never forced in just to exist.
White hat link building
This is where I’m probably the most stubborn of any specialist I’ve worked alongside — I only build links I’m not embarrassed to show a client in Ahrefs. Genuinely authoritative industry directories, guest posts on sites actually relevant to the client’s field, owned projects backed by real content. Zero PBNs, zero mass link spam, zero „1,000 links for £79” offers that eventually end in a manual action and wipe out everything built before it.
Local SEO and Google Business Profile
For locally-operating businesses, a well-run Google Business Profile is often as important as the website itself, sometimes more so in the early stage of building visibility. I optimise categories, hours, photos, and posting cadence, and build consistent NAP data across local directories.
Website design — WordPress, built for SEO from day one
I build on WordPress, and honestly, I don’t see a reason to work any other way — it’s the only platform I know deeply enough to build not just for looks but technically right for search from the ground up. I don’t drop in a premium theme and hope it’s fast, because nine times out of ten it isn’t. I pick lightweight, well-configured templates and tune them by hand: stripping unnecessary scripts, configuring caching, lazy-loading images, minimising HTTP requests. The result is consistently a 90+ Lighthouse Performance score — that’s a baseline requirement here, not an upsell.
Every site I build has correct semantic HTML5 from day one, configured meta tags, Schema.org structured data in JSON-LD, an XML sitemap, a proper robots.txt, an SSL certificate, and canonicals set up deliberately — not left on a plugin’s default configuration.
If you already have a site on another platform or an old WordPress install and want to migrate without losing years of built-up rankings, I have a tested migration process that preserves URL structure and sets up correct 301 redirects. One mistake in that process can undo years of SEO work in a week — I’ve seen it happen to clients who came to me afterwards asking to „fix what the developer broke”.
Website design and SEO, city by city — UK, Ireland, and the US
Below is the current, live list of cities where I have a dedicated page — each one with real local market context, not the same paragraph with the city name swapped out. All of it is delivered remotely; that doesn’t change the quality of the work, just where I happen to be sitting while I do it.
England. England is where most of the volume is, and also where the competition is thickest. I run active pages for the major regional cities: Birmingham, Boston (Lincolnshire), Bristol, Cambridge, Coventry, Hull, Leeds, Leicester, Liverpool, London, Manchester, Newcastle, Northampton, Norwich, Nottingham, Plymouth, Portsmouth, Preston, Sheffield.
Scotland. Scotland gets its own paragraph rather than a token mention, because Edinburgh and Glasgow are genuinely different markets from each other, let alone from England: Edinburgh, Glasgow.
Northern Ireland. Belfast sits in its own devolved market with its own competitive dynamics: Belfast.
Ireland. The Republic of Ireland, starting with the capital: Dublin.
USA. The US pages cover a mix of major metros and mid-size cities, chosen because each has a live, dedicated page rather than a generic template: Austin, Baltimore, Charlotte, Chicago, Indianapolis, Los Angeles, Nashville, New York, Phoenix, Portland, Richmond, Salt Lake City, San Antonio, San Francisco.
Looking for the broader UK offer without a specific city? Start at website design for UK businesses or the companion overview at website design for UK & US small businesses and tradesmen.
Pricing — straightforward, no hidden layers
Two billing models, depending on what fits your risk appetite and situation.
Model 1: Pay for results
- Local SEO — a one-off fee per keyword once it reaches the Top 3, priced individually based on competition (quoted in GBP or USD on request).
- National/broader keywords — same principle, higher fee per phrase given the wider competition.
Under this model you carry zero financial risk — you pay only for a result you can see in the search results yourself, not for „work in progress”.
Model 2: Monthly retainer
- Starter local package — quoted after a free initial review.
- National/competitive package — individually priced after a domain and competitor analysis.
Every quote follows a free initial review, which takes 24–48 hours and comes with no obligation. Rough timeline: first movement in rankings visible in Search Console after 4–8 weeks, stable Top 3 for local terms after 3–6 months, and 6–12 months for national keywords in moderately competitive industries. Heavily competitive fields — law firms in London, mortgage brokers — need a longer runway and bigger budget, and I say so plainly on the first call instead of promising a timeline I can’t back up.
Frequently asked questions
1. How much does SEO cost?
Local SEO starts on a pay-for-results basis, priced per keyword once it hits the Top 3. Broader, national-level keywords cost more per phrase given the competition. A monthly retainer is also available, quoted individually after a free review.
2. How long does SEO take to show results?
First movement is usually visible in Search Console within 4–8 weeks of changes going live. Stable Top 3 rankings for local terms typically take 3–6 months, and 6–12 months for national keywords in moderately competitive industries.
3. Is SEO better than paid ads?
They’re different channels that complement each other well. Ads deliver instant traffic but disappear the moment you stop paying, and every click costs money. SEO builds visibility that’s there 24/7 without a per-click charge. The strongest results usually come from running both, especially early on.
4. What exactly do I get?
A full technical audit, backlink profile review, keyword mapping in Google Search Console, a prioritised action plan, on-page and technical optimisation, white-hat link building, and monthly reports with real numbers, not generalities.
5. Do you guarantee a #1 ranking?
No — and any specialist who promises that isn’t being straight with you, because the outcome depends on Google’s algorithm and what competitors are doing, neither of which I control. What I can show you is documented results from previous projects, and offer a pay-for-results model where you only pay for a position actually achieved.
6. Does it matter that you’re based in Poland?
Not for the quality of the work. I operate fully remotely and serve clients across the UK, Ireland, and the US the same way I serve clients across Poland — same reporting standards, same direct access to me, regardless of distance or time zone.
7. How is this different from hiring an agency?
I run every project personally, from the first audit to the last report. You get one consistent point of contact, not a junior account manager who rotates off the account every quarter. That means full accountability and much faster communication than a typical agency structure.
8. Can you build the website and handle SEO together?
Yes. I build on WordPress with full SEO built in from day one — correct heading structure, Schema.org structured data, Core Web Vitals-compliant speed, and clean URLs.
9. Can you migrate my existing site to WordPress without losing rankings?
Yes, I have a tested migration process that preserves URL structure and sets up correct 301 redirects, so rankings built up over time aren’t lost in the move.
10. What is keyword cannibalisation and why does it hurt rankings?
It’s when several pages on the same domain compete for the same keyword, so none of them reaches its full ranking potential. Fixing it — without adding a single new link — can lift rankings within a few weeks on its own.
11. Do you work with clients outside the UK, Ireland, and the US?
My main focus is Poland, the UK, Ireland, and the US. This page covers the English-language offer specifically — the Polish-language hub, covering the whole of Poland, is at bergiersebastian.pl.
12. Do you use AI when writing SEO content?
Yes, I use AI as a tool for first drafts, but every piece of text goes through manual editing, fact-checking, and optimisation for the client’s specific keywords. AI without human oversight produces content too generic to genuinely compete in search results — or to hold anyone’s attention to the end.
13. How do I check if my site has technical issues holding back its SEO?
The simplest way is a free site quality audit — I check indexing, speed, heading structure, structured data, and the backlink profile, and you get the results as a document with recommendations sorted by actual impact on traffic.
14. Can I start with just one service, like an audit, with no long-term contract?
Yes, the free initial review comes with no obligation. Many clients start with a single technical or SEO audit and decide on further work only after seeing the specific findings and recommendations.
Free quote within 24–48 hours
Tell me briefly what your business does, which keywords you want to rank for, and which city or country you’re targeting. I reply personally within 24–48 hours with a genuine initial assessment and a proposed plan — no sales pressure, no multi-year contract pushed on the first call.
📧 marketing@bergiersebastian.pl
📍 Poland — working remotely across the UK, Ireland, the USA, and all of Poland
How client and contact-form data is handled is covered in the privacy policy (Polish-language, applies to this site as a whole).
Website Design and SEO — City by City, UK, Ireland & the US
Below is the current, live list of English-language city pages that returned a 200 OK status in the latest crawl — every one of them a genuine, dedicated page, not a template with a name swapped in. Work is delivered fully remotely, but that never affects the depth of local market research behind each page.
England. The bulk of the UK pages sit here, covering both major regional cities and smaller markets: Birmingham, Boston (Lincolnshire), Bristol, Cambridge, Coventry, Hull, Leeds, London, Manchester, Newcastle, Norwich, Nottingham, Portsmouth, Preston, Sheffield.
Scotland. Edinburgh and Glasgow each get their own page, reflecting genuinely different local markets: Edinburgh, Glasgow.
Northern Ireland. Belfast, with its own devolved market dynamics: Belfast.
Ireland. The Republic of Ireland, led by the capital: Dublin.
USA. A mix of major metros and mid-size cities, each with its own live page: Charlotte, Chicago, Indianapolis, Los Angeles, Nashville, New York, Phoenix, Portland, Richmond, Salt Lake City, San Antonio, San Francisco.
Looking for the general UK/US offer without a specific city? Start at website design for UK businesses or the general international overview at SEO & Website Design for UK, US, and Irish businesses.
For a deeper look at how the SEO side of this offer compares against paid search in the UK/US market, see Dominate UK Search Results — Proven SEO Wins That Crush Google Ads in the UK & US.
